Wheelwell brings automotive enthusiasts together in a powerful new way.

Our Story

Founded by technologists, scientists and true automotive enthusiasts, Wheelwell is a platform for automotive modification and enhancement. We bring together vehicle owners and automotive professionals in a uniquely visual community.

Leadership Team

Michael B. Gonzales, Ph.D.

Michael B. Gonzales, Ph.D.

Co-Founder & CEO

Much of Michael’s career has been in computational biology working to solve complex problems in human genomics. Along with making him a hoot at parties, his background in big data means he’s well suited to sort out the challenges of finding patterns in consumer automotive spending.

Before Wheelwell, Michael worked at top computing centers including Apple and The Texas Advanced Computing Center. When he’s not splitting traffic on his Ducati 996, Michael can be found snubbing carbon frame cyclists as he passes them on his steel frame Richard Sachs.
Andrew Johnson

Andrew Johnson

Co-Founder & Head of Product

In the decade Andrew spent at Apple he served in various product marketing roles with a focus on community development and learning how to sweat the details to build great things.

Here at Wheelwell, Andrew defines the product vision and makes sure each feature has enough horsepower–if not, additional stickers are usually the solution. He’s a weekend track rat who can be found flogging his Corvette at one of NorCal’s many road courses.
August Ryan Brenner

August Ryan Brenner

Co-Founder & Lead Engineer

As our chief data architect and software engineer, Ryan leads development of the Wheelwell platform and makes sure our stacks don’t overflow. His previous work includes developing flight systems for UAVs, creating computer models for new material testing in the naval steel industry, and leading the fluid mechanics and control systems design for his college Formula SAE team.

Ryan recently traded in a trio of E36 M3s for an ATK 605DS. We’re sure there's logic in that somewhere, but we’re still looking for it.
Kit Lau

Kit Lau

Creative Director

Kit is passionate about crafting compelling, easy-to-use visual products. She’s been defining creative strategy and corporate identity for nearly a decade – working with clients in healthcare, ecommerce, and big data.

When she’s not designing the perfect user experience, Kit provides carbon offsets for the Wheelwell team in her Prius by hypermiling down the mountains of I-80 with her four rescued Great Pyrenees and Pekingese.
Peter J. Nielsen

Peter J. Nielsen

VP of Business Development

Born into an automotive family, Peter has found success in everything from equities trading, a recording label, a business intelligence firm, a mobile payment solutions provider, and a Sonoma County winery. Prior to joining Wheelwell, Peter developed the automotive parts business for K-PAX Racing — one of the most successful racing teams in North America. With his experience in managing and developing rapport with manufacturers, distributors and retailers, Peter brings a unique perspective in leading Wheelwell on a path to commercial success.

If Peter had any spare time, he would be on the racetrack honing one of his race cars or sailing to some remote destination.

"If everything seems under control,
you're just not going fast enough."

- Mario Andretti

Our Advisors

Hans Tung

Hans Tung

Managing Partner

GGV Capital

Hans Tung remains one of the top investors to cross over between Silicon Valley and China, with a portfolio that includes shopping startup Wish, valued at more than $3 billion, OfferUp and Poshmark. The self-described "humanist" VC joined GGV Capital in 2013 after looking to China for investments full-time in 2005. Across a career that spans several VC firms, Tung invested in big hits such as Xiaomi, eHi Car Rental, Forgame and Vancl.com, as well as wearable maker Misfit. His portfolio today includes Airbnb, Peloton, musical.ly and Slack, as well as Shanghai social and recommendation app Xiaohongshu.
James Currier

James Currier

Managing Partner

NFX Guild

James is one of Silicon Valley’s foremost experts in growth and network effects. He's a four-time serial entrepreneur. He is also a pioneer of user-generated models, viral marketing, a/b testing, crowdsourcing, and myriad other growth techniques now followed by nearly all technology companies. Because of his expertise in these critical areas of company growth, he's been fortunate to invest in, advise, and mentor many of technology's definitive startups, and has revolutionized the trajectory of today’s leading internet companies.
Johannes van Overbeek

Johannes van Overbeek

Professional Driver

ESM-Patron Tequila Racing

Johannes turned his dream of being a professional race driver into reality by raising money from Intel, Flextronics, Bank of America, among others. He went on to co-found the championship-winning Porsche team, Flying Lizard Motorsports. Having won in every series in which he’s competed, he now drives a Honda Prototype for Tequila Patrón in the Tudor series.

Johannes brings a wealth of experience as a spokesperson and marketing consultant for some of the world's largest car manufacturers.
Martin Lauber

Martin Lauber

Chairman

Swirl, Inc.

Martin's career began in 1989 as an in-house copywriter for Disney and has since gone on to found Swirl - a successful advertising, marketing, and brand agency. Throughout his career, Martin’s goal has been to create an environment where talent, experience and capability could mix more successfully than they had at traditional agencies.

Martin’s marketing and entrepreneurial experience are rivaled only by his love of automotive racing. Martin brings this unique combination of branding and automotive market expertise to Wheelwell.
Steve Yankovich

Steve Yankovich

VICE PRESIDENT OF INNOVATION & NEW VENTURES

Ebay, Inc.

Steve is a product visionary and inventor with a portfolio of thirty six patents. At eBay, Steve leads a team focused on future-looking technologies and experiences that will drive innovative new approaches to connecting retailers, merchants and sellers with consumers around the world.

Previously Steve served as Vice President of eBay Mobile, responsible for eBay's mobile business and product development worldwide.
John Couch

John Couch

Vice President

Apple, Inc.

John has over thirty years experience as a computer scientist and business executive. Prior to Apple, he served as Executive in Residence for Mayfield Fund, where he provided strategic planning, management, and advice to high technology companies.
Matt McInnis

Matt McInnis

Co-Founder & CEO

Inkling Systems

Matt is the Co-Founder and CEO of Inkling, recently named one of Fast Company’s Most Innovative Companies in the World, dedicated to reinventing the way knowledge is built, read, and shared in the mobile era.

Before Inkling, he spent eight years at Apple where he managed education market development in the US and Asia.
Bradford Williams

Bradford Williams

PRESIDENT, NORTH AMERICAN TECHNOLOGY PRACTICE

Weber Shandwick

With more than 25 years of experience leading corporate communications for global brands, Brad is an accomplished communications and marketing strategist. His experience includes communications leadership roles at eBay, Yahoo!, VeriSign, Gateway, and Levi Strauss & Co. Before joining Weber Shandwick, he served as vice president of global communications for Groupon as the company prepared its initial public offering.

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