Irvine, CA - California
High-performance automobiles, high-end tuning and lifestyle for Mercedes-Benz, smart and Tesla automobiles are the domain of BRABUS. The world-renowned tuner and car manufacturer offers individualized options to satisfy every wish. The BRABUS product lineup ranges from powerful tuned engines and elegantly styled aerodynamic-enhancement kits to high-quality alloy wheels, dynamic yet comfortable sport suspensions and exquisitely luxurious interiors handcrafted to perfection. BRABUS uses the most exacting standards for the development and testing of its tuning parts – and stands behind them 100 percent.
BRABUS is also one of the most exclusive automakers in the world. Holding the status of automotive manufacturer with the German Department of Motor Vehicles in Flensburg, the company builds such exciting high-performance vehicles as the BRABUS ROCKET 900 based on the Mercedes S-Class with a rated output of 900 HP and a top speed in excess of 217 mph.
BRABUS was founded in 1977 by Bodo Buschmann and has since grown into the world’s largest independent tuner of automobiles. BRABUS headquarters are located in Bottrop in the heart of the Ruhr Valley, directly adjacent to the A2 autobahn. In addition to spacious showrooms, the facility also houses the marketing and sales division, administration, the R&D department as well as the production plant of the globally operating company. An expansion of the BRABUS production and administration building on the 150,000-square meter grounds on BRABUS-Allee was completed in the summer of 1999. The new BRABUS Plant 3 went into operation in early 2013. The new plant in Bottrop covers 5,000 m² of floor space. In August 2014, the BRABUS Plant 4 followed. It offers a useable area of 2,000 m² and houses the BRABUS Classic Division. The new BRABUS Plant 5 with 2,625 m² of floor space was inaugurated in late 2014. BRABUS high-performance engines are developed with the help of state-of-the-art test benches in the company-own development center. The engine shop features the latest machines to create a level of vertical manufacturing integration that is unique in this industry. Today there are far more than 300 modern workstations for vehicle conversions and service work in the BRABUS plant. The warehouse with a volume of 150,000 m³ is managed with state-of-the-art computer technology and guarantees speedy delivery of BRABUS parts to all corners of the globe. New products are continuously scrutinized in extensive testing programs. BRABUS places great emphasis on continuous, strict quality inspections of all its products. BRABUS is quality certified in accordance with DIN EN ISO 9001 : 2000 standards. BRABUS also places high demands on its suppliers, working only with respected manufacturers like MOTUL, BILSTEIN, Continental, Pirelli and YOKOHAMA as its technology partners. Sonax supplies the perfect products for first-class vehicle reconditioning and care.
The high quality demands that BRABUS places on its own developments, products and services are also recognized by its peers in the automotive industry. In a joint venture with smart GmbH, BRABUS founded smart-BRABUS GmbH in 2002. In the fall of 2003, the company moved into the new 11,000-m² plant in Bottrop, where an exclusive accessories program for all smart models as well the top-of-the-line models for all smart model series are developed and manufactured. The BRABUS Classic Division is among the top addresses worldwide for the restoration of classic Mercedes-Benz automobiles. BRABUS offers its sales partners around the globe a strong partnership. In the US and Canada, BRABUS is present with its own subsidiary, BRABUS USA LP in Irvine, California. BRABUS Middle East LLC in Dubai. As befits BRABUS, this is not just a sales office as is the case for other tuning companies, but a full-fledged tuning operation with state-of-the-art workshop, upholstery shop and logistics center. BRABUS Middle East is located in downtown Dubai. It is joined by an exclusive BRABUS showroom on Sheikh Zayed Road. With its partner PANG DA Automobile Trade Group, BRABUS already operates a branch in practically all Chinese cities. In addition to the first BRABUS Flagship Store, the Chinese sales network currently counts 45 branches all across the country. Currently the BRABUS network of authorized dealers and service partners extends to 106 countries around the globe.