Team MICHELIN® Tire Selector: Ben Ebel, Tire Designer

TEAM MICHELIN® TIRE SELECTOR. Welcome to the easiest way to find the right tire. Meet Ben Ebel, Tire Designer Ben helps give each Michelin tire a unique identity by creating its tread pattern, sidewall and shoulder. He works closely with consumers to determine their driving behaviors and combines it with his design expertise to develop an elegant look and feel for every type of tire. Click here to start your guided search: http://www.michelinman.com/teammichelin